October 19, 2023 1:00pm to 2:30pm on Zoom 

Radical Relevance

Sharpen Your Value Proposition, Cut Through the Noise, Win More Ideal Clients

High-Content, High-Energy Session


Presented by Bill Cates, CSP, CPAE
President – Referral Coach International

Be Relevant or Be Ignored!

Your prospects and clients are bombarded with messages from all directions.

To reach them, your messaging must hit the bullseye in their brain with a message that’s radically relevant to grab their attention and critically compelling to move them to take action.

How you and everyone in your firm perceives, believes in, and communicates your value is fundamental to your success. Radical Relevance is about bringing the Right Value Proposition, to the Right Market, communicated with the Right Message, at the Right Time.
It’s Time for You to Discover:

• How to message your value proposition to attract just the right clients and repel the rest.
• How communicate what makes you different in a way that matters to your prospects.
• One huge mistake you might be making when you talk about your value.
• A process to find the bullseye (Right-Fit Clients™) for your business.
• How to a reputation in one or more target markets the leads to new business.

NOT a tricky elevator speech!  A genuine way to express your value that will resonate with your prospects, clients, and centers of influence.  The result?  More Right-Fit Clients!

BILL CATES, CSP, CPAE – As a 30-year expert in relationship marketing for financial professionals, Bill is the author of Get More Referrals Now, Don’t Keep Me a Secret, Beyond Referrals, and Radical Relevance.  And is the host of the acclaimed podcast, www.TopAdvisorPodcast.com.

Bill was recently named at the #1 Advisor Influencer by Indigo Marketing.

Inducted by his peers into the Professional Speakers Hall of Fame in 2010, Bill is a highly respected international speaker and consultant who has taught his system to thousands of financial professionals of all levels. Bill’s sessions are high energy, high content – wrapped in a little fun and highly motivational. You can expect to receive proven and practical strategies that can have an immediate impact on your business.